User Group Past event

Rethinking Campaign Analytics with Mukuru

Join the Snowflake South Africa User Group in Cape Town or online.

Mukuru's BI team on moving campaign analytics from fixed dashboards and metrics to conversational insight with Snowflake Intelligence. An introduction to Cortex AI opens the evening.

Wednesday, 18 March 202617:00 to 19:00 SAST (UTC+2)Workshop17 Kloof Street, Cape Town

Snowflake User Group Cape Town: Rethinking Campaign Analytics with Mukuru

Join us for an evening at the Snowflake Cape Town User Group, with an introduction to Snowflake for newcomers and a customer story from Mukuru's business intelligence team.

The customer story

Saad Panjwani, Nicola Nowosiad and Shaan Mellet will show how Mukuru is rethinking marketing campaign analytics: moving from a fixed set of dashboards and metrics towards conversational insight with Snowflake Intelligence, to tighten the campaign performance loop.

Also on

An introduction to Cortex AI, presented by Datalab's Douglas Day and Reza du Plooy.

Agenda

Getting there

Workshop17 Kloof Street
32 Kloof Street, Gardens, Cape Town, 8001
Open in Google Maps ↗

Joining online

This session ran on Microsoft Teams. Registered attendees received a personal join link by email.